Discover Ways and Means of Overcoming Social Media Marketing Failures
You can use diligent social media marketing techniques to boost up your image at the virtual world. Else you can let shabby malpractices to undo your brand altogether. The choice is absolutely yours to make. Let us go on to identify the top social media marketing blunders that you learn to identify and also discover remedial measures to undo the damaging impact.
Do not let fire-fighting techniques spoil your brand all-together
Fire-fighting techniques sound as though you are trying to over-push your brand. You must refrain from these kinds of tactics to establish a strong brand image for your e-company.
As a thumb rule,
1. Be emphatic to promoting your brand but do not try over-doing it.
2. Learn to keep your personal opinions under check
Do not go over-board on trying to protect your brand
Adopting an over-protective approach towards safe-guarding the image of your brand can leave you with a counter-productive reaction.
Here are thumb rules towards not trying to attempt the same.
1. Try not to delete negative comments your customers have put on your product launches or blog posts.
2. Maintain your calm and composure towards handling positive and negative comments of your customers.
3. In order to boost up your sales or brand-image do not try creating fake fans or try including superlative goody comments.
Tabs to check your credibility before you cut across a sorry figure
It is always better to check your credibility account before you cut a sorry figure in front of your valuable clientele.
In order to achieve this feat:
1. Check twice, thrice or even four times as to whether you are sending the blog post from the right account.
2. Double check your word press sites to know if you have sent a public tweet or a private message.
3. Use different accounts for managing your business and personal needs.
Try not to sound over-confident about yourself
It is better to under-rate yourself and over-perform than over-rate yourself and under-perform. Sounds like a proverbial saying, right? Sounding too over confident can spoil your image far more than what you had imagined.
A set of thumb rules towards making sure you are going on the right track are:
1. Check your spellings and grammar twice. Proof read the relevance of your content thoroughly.
2. You will necessarily have to test all links before you send the post for the editor’s review. As the most important thumb rule, you must necessarily pass plagiarism checks before posting the content on your blog site. Having a lazy attitude or sounding complacent is not going to help you shine through the odds.
Your content must be a classy one
In order to make your content look classy
1. Do not try creating a sympathy factor for your brand by invoking negative emotions or by using tragic set of events to plug your brand.
2. Just in case you feel that your content looks a bit snobbish or over-offensive, it is ideal you do not attempt posting the blog on your site.
Do not beg for attention
One of the biggest blunders amongst social media maniac is to beg for attention to promote your brand. Never attempt doing this.
To promote your brand in a friendly manner these are steps you can follow:
1. Your voice and goal oriented vision must go hand in hand.
2. The blog posts you create for your site must promote your brand and not cause collateral damage.
3. Try providing engaging content for your target audience.
Try not to inflate emotions
If you make the grave mistake of trying to play with your emotions, you are again in for trouble. In other words, you are placing the brand image of your e-store at a vulnerable position for awkward criticism.
Towards this move:
1. Do not push empty likes, in order to promote your range of products or services.
2. Do not take a charitable cause to promote your entity.
Pull up your pants
The last and the final step towards building a solid image for your e-store is to avoid the above stated blunders and try pulling your pants up.
1. Look into innovative ways and means of promoting your brand.
2. In case you are looking into a remediation plan for failed social media efforts, try cancelling social media engagement campaigns or auto scheduled tweets.
3. Try acknowledging the burning issues at the earliest.
4. Come up with a pro-active action plan.